Nike spent much of the past decade making left-wing politics part of its brand and the company's stock hit a 12-year low this week.
Before we get into that, we should acknowledge that the "social justice" messaging isn't the only reason the company is struggling. Nike is losing ground to newer competitors, its products haven’t created the same excitement and consumers aren’t exactly eager to pay more for sneakers right now.
Still, it’s hard not to notice what Nike has been doing while its business has sputtered: picking fights over politics, race, patriotism, transgenderism and DEI.
From Colin Kaepernick to the Betsy Ross flag, Dylan Mulvaney and a study involving "transgender" youth athletes that Nike quietly backed away from after OutKick exposed it, the company has built an impressive record of left-wing corporate activism.
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