In a stunning Super Bowl spot that cuts through the corporate clutter, boxing legend Mike Tyson lays bare the hidden killer in America’s diet: processed foods. Backed by the Trump administration’s Make America Healthy Again (MAHA) initiative, Tyson pulled no punches, calling out the lies that have fueled an obesity epidemic and chronic diseases ravaging the nation.
The ad marks a pivotal win in the fight against Big Food’s grip, aligning perfectly with the administration’s aggressive push to slash added sugars and promote nutrient-dense, American-grown eats. It’s a clear signal that the junk food agenda is on the ropes.
The ad features Tyson in raw, black-and-white footage, delivering a personal and powerful message. “The most important fight of my life isn’t in the ring,” Tyson declares. “I’m not fighting for a belt. I’m fighting for our health. Processed foods are killing us. We have been lied to and we need to eat real food again.”
The most important fight of my life isn’t in the ring.
— Mike Tyson (@MikeTyson) February 6, 2026
I’m not fighting for a belt. I’m fighting for our health.
Processed foods are killing us. We have been lied to and we need to eat real food again. pic.twitter.com/vnxHoCqHTJ
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